Posts by: Paul Pita
As a marketer, I have the same feeling about the presidential campaign season that many people have about the Super Bowl – it’s all about the ads. And, like those infamous half-time ads that the public loves to discuss and critique, candidate advertising can be strategic and clever … or downright shocking and misleading.
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What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
Owning a business comes with many rewards, opportunities – and challenges.
One of the biggest challenges for many business owners is learning when to give up some control of the brand in which you’ve devoted your life and invested not only your money, but also your blood, sweat and tears. It can be very [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
Is your company’s brand authentic?
Most business leaders will say yes, but once they start looking at all the areas their brand touches, their answer becomes less certain.
To be authentic, you must clearly define who you are and what you deliver, then practice what you preach. To put it in everyday terms, it’s [...]
As The Pita Group’s principal and executive creative director, I’m often asked: “What is the key to building a successful business?” My answer: Collaboration.
We are a company that emphatically listens. The more we listen and learn from our clients, the better our work. We think strategically and immerse ourselves into [...]
The clients that reap the most success from our work are those who understand the value of a brand. They recognize that a brand is so much more than external communications, identities and a visual language. It is a belief and a promise that is made and kept to customers and [...]
