Posts by: thepitagroup
This week, we scoped out the office of Online Strategies Manager Becky Giantonio Moran to see if we could find some answers as to how she multitasks, gets inspired and stays on top of digital trends.
Becky, what’s on your desk?
1. Books – I love to read, which serves me well in my [...]
Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and innovative marketers who make Pita so fresh.
This Pita profile features Marketing Manager Stacy Firth, who is always brainstorming new ideas, managing and tackling client projects and developing content for Pita’s social networks.
Spring intern Aleaha Gilbert stole a few minutes from Stacy [...]
How do you show – in just 30 seconds – that being a Girl Scout goes way beyond selling cookies?
That was the challenge The Pita Group faced when they recently partnered with Girl Scouts of Connecticut to develop a television commercial that promotes the organization’s 100th anniversary and tells its extensive story.
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Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and marketers who make Pita so fresh.
This Pita profile features Design Director Lisa Santoro, who is charged with artistically innovating Pita and overseeing the design team.
Lisa took a few minutes to fill spring intern Aleaha Gilbert in on her career, artistic [...]
How do you get new and current bank customers excited about opening a checking account?
This was the question The Pita Group had to answer in developing an advertising and marketing campaign around Union Savings Bank’s already established 1-2-3 Checking product line. The answer lay in a new online game.
The game, which [...]
Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and innovative marketers who make Pita so fresh.
This Pita profile features a closer look at Marketing Coordinator Nicole Stavola, who spends her days working on everything from marketing projects and public relations to assisting with pre- and on-set video production.
Nicole sat [...]
As devices become smarter and the line between “virtual” and “reality” continues to diminish, our lives and our world become more influenced by virtual information. The current trend in this blurring of the senses is augmented reality, or AR.
AR is when the real-world environment is enhanced with informational overlays, computer characters, interactive [...]
Our “Pita Peeps” series continues, featuring the innovative thinkers, interactive geniuses and creative marketers who make Pita so fresh.
Our fourth Pita profile takes a closer look at Interactive Manager Naren Kelso, who spends his days overlooking interactive projects, brainstorming, creating new ideas, and lending a hand to those who are “technically unable” at [...]
The Pita Group recently partnered with the National Coalition for Assistive and Rehab Technology (NCART) to create an inspiring and compelling video that educates audiences on complex rehab technology and the importance of customized wheelchairs.
Our Marketing Coordinator Nicole Stavola recently went behind-the-scenes with the project team to learn more about what [...]
Today we sat down at the desk of our Interactive Art Director Nick Paradise to get a first-row look at what inspires him daily.
Nick, what’s on your desk?
1. “Another day in Paradise” sign – Sarcastic humor and cheesy signs are always fun!
2. Notebook and pencil – Whether I am sketching out [...]
