Currently viewing the category:
"Interactive"
The Internet has always been an outlet for raising a rally cry around a social issue – and the sheer power of a strong social movement has been brought to life through recent grassroots efforts such as Kony 2012 and the petition to prosecute the killer of Trayvon Martin.
But it doesn’t [...]
The other day, I clicked on an online ad for Nike’s new NikeID custom sneakers. Rather than leading to Nike’s website – or even the NikeID microsite – the ad brought me to a Facebook app, where I could design my own unique pair of NikeIDs. I could also share my design with [...]
How do you get new and current bank customers excited about opening a checking account?
This was the question The Pita Group had to answer in developing an advertising and marketing campaign around Union Savings Bank’s already established 1-2-3 Checking product line. The answer lay in a new online game.
The game, which [...]
As devices become smarter and the line between “virtual” and “reality” continues to diminish, our lives and our world become more influenced by virtual information. The current trend in this blurring of the senses is augmented reality, or AR.
AR is when the real-world environment is enhanced with informational overlays, computer characters, interactive [...]
If you’re not “pinning” now, chances are you soon will.
The social media site Pinterest has shot up from relative obscurity to become one of the most talked about online communities of 2012, skyrocketing from 418,000 unique visitors monthly in the U.S. as of May 2011 to 11.7 million in January 2012.
[...]
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
It’s the most wonderful time of the year … when nonprofits are busy doing a last-minute push to engage donors, attract younger demographics and entice sponsor involvement.
So how can these organizations break through the holiday clutter and gain the attention they deserve? We recently helped the local nonprofit Foodshare achieve this goal [...]
They often work for a news conglomerate such as CNN, AOL, Hearst, Tribune or Gannett. More and more, they independently broadcast, promote and criticize within their chosen themes, industries or topics, interacting and following through blogs, feeds and Twitter posts.
It doesn’t matter who they represent or how they operate: online journalists who report [...]
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
