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"Marketing"
In April, AMC launched a new reality show around advertising agencies in an attempt to further capitalize on the success of “Mad Men” and its hefty audience of devoted viewers.
“The Pitch” pits two advertising agencies against each other in an intense competition to develop the idea that wins the new [...]
As a marketer, I have the same feeling about the presidential campaign season that many people have about the Super Bowl – it’s all about the ads. And, like those infamous half-time ads that the public loves to discuss and critique, candidate advertising can be strategic and clever … or downright shocking and misleading.
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How do you show – in just 30 seconds – that being a Girl Scout goes way beyond selling cookies?
That was the challenge The Pita Group faced when they recently partnered with Girl Scouts of Connecticut to develop a television commercial that promotes the organization’s 100th anniversary and tells its extensive story.
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The Internet has always been an outlet for raising a rally cry around a social issue – and the sheer power of a strong social movement has been brought to life through recent grassroots efforts such as Kony 2012 and the petition to prosecute the killer of Trayvon Martin.
But it doesn’t [...]
The other day, I clicked on an online ad for Nike’s new NikeID custom sneakers. Rather than leading to Nike’s website – or even the NikeID microsite – the ad brought me to a Facebook app, where I could design my own unique pair of NikeIDs. I could also share my design with [...]
If you’re not “pinning” now, chances are you soon will.
The social media site Pinterest has shot up from relative obscurity to become one of the most talked about online communities of 2012, skyrocketing from 418,000 unique visitors monthly in the U.S. as of May 2011 to 11.7 million in January 2012.
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What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
My career started as a journalist for community newspapers. I spent many of my early career days trying to find the next great front-page story. I would cull through press releases sent to me daily to see which news had the most merit. I attended Town Council, Board of Education and Planning and Zoning [...]
With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
