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"Productions"
Video: What was once a solution reserved for companies with deep marketing budgets and vast media buys has become a necessity for any brand that wants to compete for attention in today’s flow of information on demand.
Here at The Pita Group, we’ve experienced firsthand the evolution of video from a singular tactic into [...]
How do you show – in just 30 seconds – that being a Girl Scout goes way beyond selling cookies?
That was the challenge The Pita Group faced when they recently partnered with Girl Scouts of Connecticut to develop a television commercial that promotes the organization’s 100th anniversary and tells its extensive story.
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What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
The Pita Group recently partnered with the National Coalition for Assistive and Rehab Technology (NCART) to create an inspiring and compelling video that educates audiences on complex rehab technology and the importance of customized wheelchairs.
Our Marketing Coordinator Nicole Stavola recently went behind-the-scenes with the project team to learn more about what [...]
With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
How do we do such cool work at The Pita Group? We hire some cool people.
In this series, we’ll introduce our Pita “peeps,” so that you can get to know the creative and colorful people who bring your brand to life. First up, Production Manager Rachael Shaw, who spends her days editing, animating, [...]
Spring 2011 has been pretty busy at The Pita Group. We recently completed major marketing campaigns for two of our clients, including 11 TV spots, seven radio spots, three print ads, two billboards (and a partridge in a pear tree) – all within the same two-and-a-half-month span and all launching during the same week. [...]
