Online Marketing Trends to Look for in 2015
In recent years, the Internet has become a highly valuable channel for the advertising industry. Brands are realizing that online platforms are the easiest way to connect with consumers and[…]
Category: Social Media
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What Marketers Can Learn from the Prime Time TV Hit, “Scandal”
The success of ABC’s television shows such as “Scandal” and “How To Get Away with Murder” drives primetime television creators to produce “must-tweet” television and step up their marketing. When[…]
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Snapchat: The New Kid on the Block
Our intern, Ryan, shares his thoughts on Snapchat’s push to become a digital marketing resource for brands. Coming this November, there will be a new player in the arena[…]
The end of click-bait. Finally.
We’ve all been caught in “click-bait” traps on Facebook. Maybe it was a lost dog looking for a home, a teaser post about a celeb’s baby bump or some other[…]
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The Facts Behind Online Sharing Myths
Our summer intern Audra Harris takes a look at some common online sharing myths that companies should be aware of when looking to gain presence on social media. Since the[…]
Social Media: the transition from experimentation to participation
Our summer intern Audra Harris takes a look at the evolution of social media as a method for marketing, developing a brand’s identity and connecting with consumers. Ten years ago,[…]
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Capturing the Nonprofit Mission Visually
Our summer intern Ashley Little looks at Jason G. Mile’s, Instagram Power, as a tool for strengthening your brand with Instagram. This post focuses specifically on Instagram for nonprofits. Raising[…]
When brands take advantage of timely events
In order for companies to stay relevant on social media, content has to be timely and engaging to keep people interested. Thinking back to Super Bowl XLVII in 2013, you[…]
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How Instagram can work for your brand
Our summer intern Ashley Little looks at Jason G. Mile’s, Instagram Power as a tool for strengthening your brand with Instagram. If you’re wondering why Instagram has become the leading[…]
Social media advertising hits the big time
With several of the big ad award shows in the books, there is one ad that has come out on top – and it’s one that never even hit your[…]
