Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and innovative marketers who make Pita so fresh.
This Pita profile features a closer look at Marketing Coordinator Nicole Stavola, who spends her days working on everything from marketing projects and public relations to assisting with pre- and on-set video production.
Nicole sat [...]
As devices become smarter and the line between “virtual” and “reality” continues to diminish, our lives and our world become more influenced by virtual information. The current trend in this blurring of the senses is augmented reality, or AR.
AR is when the real-world environment is enhanced with informational overlays, computer characters, interactive [...]
If you’re not “pinning” now, chances are you soon will.
The social media site Pinterest has shot up from relative obscurity to become one of the most talked about online communities of 2012, skyrocketing from 418,000 unique visitors monthly in the U.S. as of May 2011 to 11.7 million in January 2012.
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Our “Pita Peeps” series continues, featuring the innovative thinkers, interactive geniuses and creative marketers who make Pita so fresh.
Our fourth Pita profile takes a closer look at Interactive Manager Naren Kelso, who spends his days overlooking interactive projects, brainstorming, creating new ideas, and lending a hand to those who are “technically unable” at [...]
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
The Pita Group recently partnered with the National Coalition for Assistive and Rehab Technology (NCART) to create an inspiring and compelling video that educates audiences on complex rehab technology and the importance of customized wheelchairs.
Our Marketing Coordinator Nicole Stavola recently went behind-the-scenes with the project team to learn more about what [...]
Today we sat down at the desk of our Interactive Art Director Nick Paradise to get a first-row look at what inspires him daily.
Nick, what’s on your desk?
1. “Another day in Paradise” sign – Sarcastic humor and cheesy signs are always fun!
2. Notebook and pencil – Whether I am sketching out [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
My career started as a journalist for community newspapers. I spent many of my early career days trying to find the next great front-page story. I would cull through press releases sent to me daily to see which news had the most merit. I attended Town Council, Board of Education and Planning and Zoning [...]
With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
