Why We Need to Keep Watch on Apple’s Newest Gizmo
Most people either own an iPhone or an iPad, but Apple has recently begun running ads for its Apple Watch. While the product itself has a futuristic look[…]
Tagged: Apple
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To rebrand or not to rebrand? That is the question for Microsoft
Our spring intern Conor Quinn looks at Microsoft as an example of rebranding and its risks. Last week Microsoft’s acquisition of Nokia’s Devices and Services business was officially announced, sending[…]
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5 ways to become a lovemark
Summer intern Josh Stein weighs in on how brands transcend mere preference and enter the realm of being loved. Some brands just do it right. Apple, Coca-Cola, Nike. They don’t[…]
Attacking your competition: Does it work?
Our summer intern, Josh Stein, evaluates Dell’s recent campaign and the merits or drawbacks of a competitive advertising strategy. Apple is by all accounts, one of the world’s best marketers.[…]
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Are we becoming “technically entitled”?
The recent release of Apple’s iPhone 5 had many reviewers claiming that it was pretty darn close to a masterpiece of innovation, blending the best features of the past models[…]
One (website) for all (devices): A look at responsive website design
How many times a day do you access the Internet? For me, my connection begins at 3 a.m. (my infant daughter’s feeding time). With one eye open, I flip open[…]
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Getting back to “the big idea.”
What’s the big idea? A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology[…]
Making your online newsroom social
They often work for a news conglomerate such as CNN, AOL, Hearst, Tribune or Gannett. More and more, they independently broadcast, promote and criticize within their chosen themes, industries or[…]
