Currently viewing the tag: "brand"
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
How do you create a sense of “place” online for a hall of fame that has no brick-and-mortar location?
The Pita team recently brought new meaning to the term online experience when they launched CWHF.org for the Connecticut Women’s Hall of Fame. Our Marketing Coordinator Nicole Stavola sat down with the [...]
Is your company’s brand authentic?
Most business leaders will say yes, but once they start looking at all the areas their brand touches, their answer becomes less certain.
To be authentic, you must clearly define who you are and what you deliver, then practice what you preach. To put it in everyday terms, it’s [...]
There are varied opinions out there about blogging, especially when it comes to business. Some see the value in spending the time to write, while others just don’t get it. That’s completely understandable. I wasn’t sure how I felt about it until I immersed myself into the blogosphere. And once you are in…it’s hard [...]
How do you efficiently and effectively build a web site that is essentially eight sites in one?
That was the challenge The Pita Group recently faced when developing a content-rich web portal for BlumShapiro. The accounting, tax and business consulting firm specializes in eight areas, each of which needed its [...]
Spring 2011 has been pretty busy at The Pita Group. We recently completed major marketing campaigns for two of our clients, including 11 TV spots, seven radio spots, three print ads, two billboards (and a partridge in a pear tree) – all within the same two-and-a-half-month span and all launching during the same week. [...]
The clients that reap the most success from our work are those who understand the value of a brand. They recognize that a brand is so much more than external communications, identities and a visual language. It is a belief and a promise that is made and kept to customers and [...]
