The Advantages and Risks of Message Marketing
Airing a commercial with a social or political message can be a risky move for any brand. It’s next to impossible to please everyone, so marketing teams try to remain[…]
Tagged: commercials
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Pita Picks: Super Bowl Ad Awards
This Sunday, hundreds of millions of people around the world will gather together with friends and family, surrounded by a bevy of cold beverages and hot treats, glued to televisions[…]
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Pita Picks: Best Holiday Ads 2016
Sentimentality in marketing is a tightrope walk over a pool of hungry cynics. The holiday season is when marketers release their most doe-eyed ads, hoping to capture an ever-elusive zeitgeist[…]
Should Healthcare Advertising Be More Creative?
Healthcare has changed. Consumers have more control and are becoming more engaged in their plan choices and what’s available to them. As a result of the Affordable Care Act, consumers[…]
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3 Top Brands That Do Father’s Day the Sensitive Way
Mother’s Day is one of the most celebrated holidays in the world. The preparation, the gifts, the trips that are planned make Mother’s Day one of the most important and[…]
Robin Williams’ and his contribution to advertising
A voiceover dream. An improv genius. And an all-around kind guy. Robin Williams was not only an accomplished comedian and actor, but an amazing advertising talent as well. Although I[…]
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The top five Super Bowl commercials that were better than the Broncos
Wait, there was a football game on Sunday? In the world of advertising, Super Bowl Sunday is more about which commercial comes out on top as opposed to which football[…]
