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With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
There are varied opinions out there about blogging, especially when it comes to business. Some see the value in spending the time to write, while others just don’t get it. That’s completely understandable. I wasn’t sure how I felt about it until I immersed myself into the blogosphere. And once you are in…it’s hard [...]
How do you efficiently and effectively build a web site that is essentially eight sites in one?
That was the challenge The Pita Group recently faced when developing a content-rich web portal for BlumShapiro. The accounting, tax and business consulting firm specializes in eight areas, each of which needed its [...]
Spring 2011 has been pretty busy at The Pita Group. We recently completed major marketing campaigns for two of our clients, including 11 TV spots, seven radio spots, three print ads, two billboards (and a partridge in a pear tree) – all within the same two-and-a-half-month span and all launching during the same week. [...]
“The difference between an audience and a community is which direction the chairs are pointing.” – Chris Brogan
A few weeks ago, I attended the Public Relations Society of America (PRSA)’s annual Digital Impact Conference in NYC – a jam-packed two days of best practice examples in digital marketing, PR, social media and, [...]
Developing content for your web site is different than writing a brochure or a sell sheet. Online users are accustomed to information on demand – they have busy lives and short attention spans. So it’s important to keep your content concise and to the point in order to get your message heard.
Here are [...]
