Currently viewing the tag: "engagement"
Today we sat down at the desk of our Interactive Art Director Nick Paradise to get a first-row look at what inspires him daily.
Nick, what’s on your desk?
1. “Another day in Paradise” sign – Sarcastic humor and cheesy signs are always fun!
2. Notebook and pencil – Whether I am sketching out [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
This week, we asked our creative director Lisa Santoro if we could sneak a peek at her inspiration-filled office. She was happy to oblige.
Lisa, what’s on your desk?
Simpsons characters. The Simpsons is my all-time favorite animated television show – I even named my cat Maggie! These were a gift from my sister, [...]
How do you create a sense of “place” online for a hall of fame that has no brick-and-mortar location?
The Pita team recently brought new meaning to the term online experience when they launched CWHF.org for the Connecticut Women’s Hall of Fame. Our Marketing Coordinator Nicole Stavola sat down with the [...]
In this series, we’re exploring items found on the desks of some of Pita’s employees—from the items that seem to be on every desk at Pita (coffee!) to the unique (we’re pretty sure no one else here has a Bruins bobblehead!). When we asked our programmer Micah Murray to feature his desk this month, [...]
Is your company’s brand authentic?
Most business leaders will say yes, but once they start looking at all the areas their brand touches, their answer becomes less certain.
To be authentic, you must clearly define who you are and what you deliver, then practice what you preach. To put it in everyday terms, it’s [...]
In this series, we’ll explore five items on the desks of some of Pita’s employees—from the practical to the unique.
First up, the desk of Pita’s marketing manager, Stacy Otterbein.
Stacy, what’s on your desk?!
Notepads in various sizes. There’s at least six on my desk right now. I’m always making little [...]
