Currently viewing the tag: "facebook"
The other day, I clicked on an online ad for Nike’s new NikeID custom sneakers. Rather than leading to Nike’s website – or even the NikeID microsite – the ad brought me to a Facebook app, where I could design my own unique pair of NikeIDs. I could also share my design with [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
While not the best outlet for learning about morality, decency or self-awareness, reality television actually provides an often ignored value: It is one of the best showcases for real-life examples of how to (and how not to) build a personal brand.
The concept of personal branding – the process of consciously marketing oneself to [...]
