Currently viewing the tag: "interaction"
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
How do you efficiently and effectively build a web site that is essentially eight sites in one?
That was the challenge The Pita Group recently faced when developing a content-rich web portal for BlumShapiro. The accounting, tax and business consulting firm specializes in eight areas, each of which needed its [...]
Internet Explorer 6 is dead. There have been rumors of its demise for a few years, and now its end is near. In response, The Pita Group has adjusted its development standards to reflect the movement away from the aging browser.
Every day, more and more users are updating their browser versions or switching [...]
More than 30 billion pieces of content are shared on Facebook each month. Every day, 900,000 new blog posts appear on the Internet. Forty-eight hours of YouTube video is uploaded every minute, and 600 tweets are posted each second. But who is listening, becoming inspired and taking action? To raise awareness of your brand [...]
Social media is just that: social. Those who visit social media sites don’t want interruptive marketing tactics or constant sales pitches. They want to be in charge of deciding which products and services they’ll use, finding what they want quickly, interacting and sharing information with those who have similar interests.
Begin [...]
