Currently viewing the tag: "interactive"
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
Today we sat down at the desk of our Interactive Art Director Nick Paradise to get a first-row look at what inspires him daily.
Nick, what’s on your desk?
1. “Another day in Paradise” sign – Sarcastic humor and cheesy signs are always fun!
2. Notebook and pencil – Whether I am sketching out [...]
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
Our “Pita Peeps” series continues, featuring the marketing pros and creative innovators who make Pita so fresh.
For our second Pita profile, summer intern Christina Veinot interviewed Interactive Art Director Nick Paradise, whose days consist of designing, animating and developing client websites.
She spoke to Nick about inspiration, [...]
In this series, we’re exploring items found on the desks of some of Pita’s employees—from the items that seem to be on every desk at Pita (coffee!) to the unique (we’re pretty sure no one else here has a Bruins bobblehead!). When we asked our programmer Micah Murray to feature his desk this month, [...]
How do you efficiently and effectively build a web site that is essentially eight sites in one?
That was the challenge The Pita Group recently faced when developing a content-rich web portal for BlumShapiro. The accounting, tax and business consulting firm specializes in eight areas, each of which needed its [...]
Internet Explorer 6 is dead. There have been rumors of its demise for a few years, and now its end is near. In response, The Pita Group has adjusted its development standards to reflect the movement away from the aging browser.
Every day, more and more users are updating their browser versions or switching [...]
There is a buzz-worthy trend circulating the web that, for once, is not specifically tied to any hot new tech device. Gamification.
“Gamification” is the use of game-play strategies to encourage specific behaviors from users of non-game applications, like consumer web sites or online employee portals. By making the online experience [...]
