Currently viewing the tag: "marketing"
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
How do you design an annual report so that it visually showcases an organization’s mission, goals and overall impact? The Pita Group recently faced this challenge when creating the 2011 annual report for The Village, a non-profit human services agency that is committed to building a community of strong, healthy families who protect [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
