What Generation Z Means for Multicultural Marketing
In the world of marketing, the words Millennial and technology have become synonymous. And while some companies still struggle with wrapping their brands around the minds of Millennials, a new[…]
Tagged: multicultural marketing
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How the Financial Industry Is Answering the Multicultural Question
You wouldn’t trust just anyone to help you handle your money, would you? So the question becomes, “How well do you know your bank?” And more importantly, “How well does[…]
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Why the “General Marketing” Strategy is Losing its Charm
In a country as diverse and evolving as the United States, a “general marketing” approach will no longer cut it for any marketer with the intention of success. Instead, they[…]
Leveraging a multicultural approach to achieve a total market platform
The Pita Group believes in the importance of communicating the right message to the right audience at the right time and the right place. Understanding the cultural communities associated with[…]
