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Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
This week, we asked our creative director Lisa Santoro if we could sneak a peek at her inspiration-filled office. She was happy to oblige.
Lisa, what’s on your desk?
Simpsons characters. The Simpsons is my all-time favorite animated television show – I even named my cat Maggie! These were a gift from my sister, [...]
Our “Pita Peeps” series continues, featuring the marketing pros and creative innovators who make Pita so fresh.
For our second Pita profile, summer intern Christina Veinot interviewed Interactive Art Director Nick Paradise, whose days consist of designing, animating and developing client websites.
She spoke to Nick about inspiration, [...]
You have a project coming up and you’re in need of help from an outside agency. You’ve requested proposals, either through a formal request for proposal (RFP) process or through more casual discussions. And now, you have a stack of responses to wade through, and it’s all a little overwhelming. You’re confused, and it’s [...]
In this series, we’re exploring items found on the desks of some of Pita’s employees—from the items that seem to be on every desk at Pita (coffee!) to the unique (we’re pretty sure no one else here has a Bruins bobblehead!). When we asked our programmer Micah Murray to feature his desk this month, [...]
How do we do such cool work at The Pita Group? We hire some cool people.
In this series, we’ll introduce our Pita “peeps,” so that you can get to know the creative and colorful people who bring your brand to life. First up, Production Manager Rachael Shaw, who spends her days editing, animating, [...]
In this series, we’ll explore five items on the desks of some of Pita’s employees—from the practical to the unique.
First up, the desk of Pita’s marketing manager, Stacy Otterbein.
Stacy, what’s on your desk?!
Notepads in various sizes. There’s at least six on my desk right now. I’m always making little [...]
Spring 2011 has been pretty busy at The Pita Group. We recently completed major marketing campaigns for two of our clients, including 11 TV spots, seven radio spots, three print ads, two billboards (and a partridge in a pear tree) – all within the same two-and-a-half-month span and all launching during the same week. [...]
As The Pita Group’s principal and executive creative director, I’m often asked: “What is the key to building a successful business?” My answer: Collaboration.
We are a company that emphatically listens. The more we listen and learn from our clients, the better our work. We think strategically and immerse ourselves into [...]
Welcome to “fresh pita,” the new marketing/communications/all-things-pita blog, where The Pita Group’s Marketing, Interactive and Video Production experts will share industry news, tips and best practices – as well as some fun insights into agency life at 40 Cold Spring Road.
As brand partners, educators and innovators, we know that our [...]
