Currently viewing the tag: "search engine optimization"
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
How do you create a sense of “place” online for a hall of fame that has no brick-and-mortar location?
The Pita team recently brought new meaning to the term online experience when they launched CWHF.org for the Connecticut Women’s Hall of Fame. Our Marketing Coordinator Nicole Stavola sat down with the [...]
How do you efficiently and effectively build a web site that is essentially eight sites in one?
That was the challenge The Pita Group recently faced when developing a content-rich web portal for BlumShapiro. The accounting, tax and business consulting firm specializes in eight areas, each of which needed its [...]
Developing content for your web site is different than writing a brochure or a sell sheet. Online users are accustomed to information on demand – they have busy lives and short attention spans. So it’s important to keep your content concise and to the point in order to get your message heard.
Here are [...]
