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Tagged: search engine optimization

  • 0
    • in Marketing · Online

    Responsive What? Mobile-Friendly Who? The Skinny on Google’s latest update

    “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant[…]

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    0
    • in Branding · Marketing · Online

    Your website and your brand: Are you doing it right?

    Our winter intern, Laura Turnage takes a look at the importance of branding your website. The first impression of your business is critical to creating a successful brand. In today’s[…]

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  • No online video? How you’re missing out 1
    • in Online · Video

    No online video? How you’re missing out

    Think the online video craze is just a fad? Think again. Beyond its entertainment factor (who doesn’t love watching popular song mash-ups or those silly kittens getting themselves into predicaments?),[…]

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    The top marketing lessons from the 2012 presidential campaign 3
    • in Branding

    The top marketing lessons from the 2012 presidential campaign

    The votes are counted. The campaigns are over. We have a winner. And while Barack Obama may have walked away with the ultimate ROI, we can take away important marketing[…]

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  • 0
    • in Interactive · Uncategorized

    What Every Business Owner Should Know About SEO

    In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how[…]

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    0
    • in Interactive · Uncategorized

    Strategy Sit-Down: Building a website that showcases our company – by showcasing our abilities

    In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression?[…]

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  • 0
    • in Interactive · Uncategorized

    Strategy Sit-Down: Creating online access to “a place like no other”

    How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when[…]

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    0
    • in Interactive · Uncategorized

    Website strategy in a social media era

    Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing. Translation? That 40 percent isn’t giving their customers a compelling reason[…]

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  • 0
    • in Interactive · Uncategorized

    Strategy Sit-Down: Building a Brand – and a Building! – Online

    How do you create a sense of “place” online for a hall of fame that has no brick-and-mortar location? The Pita team recently brought new meaning to the term online[…]

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    0
    • in Interactive · Uncategorized

    Strategy sit-down: Insights on a web site launch

    How do you efficiently and effectively build a web site that is essentially eight sites in one? That was the challenge The Pita Group recently faced when developing a content-rich[…]

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