Online Marketing Trends to Look for in 2015
In recent years, the Internet has become a highly valuable channel for the advertising industry. Brands are realizing that online platforms are the easiest way to connect with consumers and[…]
Tagged: SEO
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Where has all the Google Analytic keyword data gone? Part 1
As of September 23rd, Google Analytic keyword data has started to disappear. It was best known for giving marketers and companies’ insight into how customers were searching and finding them[…]
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Why your website needs to be more than just a pretty face
Everyone knows great looks will only take you so far. Once you get someone’s attention, do you have something interesting and important to say? The same idea applies to websites.[…]
From “like” to buy: How to measure your content marketing ROI
No marketer wants to be caught off guard when their CFO or CMO stops by their desk and asks for the ROI on recent marketing efforts. If you’re like many[…]
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7 elements of a well-optimized Web page
Love the way your website looks? Great. But that alone won’t ensure your website objectives are met. Creating an effective, highly performing website that shows up near the top of[…]
The future of SEO strategy has a voice
People are talking. Not just to other people, but to their phones. Voice search is changing the way people search for information online. So what does this mean for search[…]
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3 Google tools for keyword success
It’s always important to write clear, concise and engaging copy (keyword stuffing is never a good idea), but you also want to be sure your content is being found. Choose[…]
New top-level domains (TLDs) will change online search – and the way brands select domain names
Sorry “.com”, but you’re no longer the only tool in the shed. This summer, the Internet will begin transitioning from only 23 top-level domains (TDLs) – the root of the[…]
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The top marketing lessons from the 2012 presidential campaign
The votes are counted. The campaigns are over. We have a winner. And while Barack Obama may have walked away with the ultimate ROI, we can take away important marketing[…]
When top-level analytics aren’t enough: How to gain actionable insights from your website
It used to be enough to have a website. Then, businesses recognized the importance of adding analytics to track visits and page views. But today, top-level data isn’t enough. Today’s[…]
