Currently viewing the tag: "social media"
My career started as a journalist for community newspapers. I spent many of my early career days trying to find the next great front-page story. I would cull through press releases sent to me daily to see which news had the most merit. I attended Town Council, Board of Education and Planning and Zoning [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
How do you update a website that was developed before Google search, before online classrooms and before robust back-end database systems? That was the challenge facing The Pita Group when re-developing Hartford Public Library’s website. Our job was not only to help the library streamline its information, but also structure and design hplct.org [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
There are varied opinions out there about blogging, especially when it comes to business. Some see the value in spending the time to write, while others just don’t get it. That’s completely understandable. I wasn’t sure how I felt about it until I immersed myself into the blogosphere. And once you are in…it’s hard [...]
More than 30 billion pieces of content are shared on Facebook each month. Every day, 900,000 new blog posts appear on the Internet. Forty-eight hours of YouTube video is uploaded every minute, and 600 tweets are posted each second. But who is listening, becoming inspired and taking action? To raise awareness of your brand [...]
“The difference between an audience and a community is which direction the chairs are pointing.” – Chris Brogan
A few weeks ago, I attended the Public Relations Society of America (PRSA)’s annual Digital Impact Conference in NYC – a jam-packed two days of best practice examples in digital marketing, PR, social media and, [...]
Social media is just that: social. Those who visit social media sites don’t want interruptive marketing tactics or constant sales pitches. They want to be in charge of deciding which products and services they’ll use, finding what they want quickly, interacting and sharing information with those who have similar interests.
Begin [...]
