They often work for a news conglomerate such as CNN, AOL, Hearst, Tribune or Gannett. More and more, they independently broadcast, promote and criticize within their chosen themes, industries or topics, interacting and following through blogs, feeds and Twitter posts.
It doesn’t matter who they represent or how they operate: online journalists who report [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The [...]
There are varied opinions out there about blogging, especially when it comes to business. Some see the value in spending the time to write, while others just don’t get it. That’s completely understandable. I wasn’t sure how I felt about it until I immersed myself into the blogosphere. And once you are in…it’s hard [...]
More than 30 billion pieces of content are shared on Facebook each month. Every day, 900,000 new blog posts appear on the Internet. Forty-eight hours of YouTube video is uploaded every minute, and 600 tweets are posted each second. But who is listening, becoming inspired and taking action? To raise awareness of your brand [...]
“The difference between an audience and a community is which direction the chairs are pointing.” – Chris Brogan
A few weeks ago, I attended the Public Relations Society of America (PRSA)’s annual Digital Impact Conference in NYC – a jam-packed two days of best practice examples in digital marketing, PR, social media and, [...]
Social media is just that: social. Those who visit social media sites don’t want interruptive marketing tactics or constant sales pitches. They want to be in charge of deciding which products and services they’ll use, finding what they want quickly, interacting and sharing information with those who have similar interests.
Begin [...]
About The Pita Group
We are brand advisors, innovators and true business partners who build success for our clients by developing and executing strategies that create momentum, change behaviors and prompt action. Visit our website: thepitagroup.comTwitter
Facebook
Google+
E-mail updates
Tags
@pita accessibility Becky Giantonio Moran blog brand brand journalism broadcast collaboration collaborative environment content culture design education engagement facebook game-play gamification Google graphic design interaction interactive marketing meta description meta keywords meta title online content online writing passion Paul Pita pita pita peeps productions search engine search engine optimization SEO social media social media platforms social relations strategy the pita group video production video productions web content web design web site development
