Currently viewing the tag: "strategy"
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
Owning a business comes with many rewards, opportunities – and challenges.
One of the biggest challenges for many business owners is learning when to give up some control of the brand in which you’ve devoted your life and invested not only your money, but also your blood, sweat and tears. It can be very [...]
“We see Pita everywhere.” This is something that we have heard time and time again from clients, vendors, peers and prospective clients. My response: “We don’t really advertise; we just give.”
Not that there is anything wrong with advertising — after all, it’s the business that we are in. But for a small creative [...]
How do you design an annual report so that it visually showcases an organization’s mission, goals and overall impact? The Pita Group recently faced this challenge when creating the 2011 annual report for The Village, a non-profit human services agency that is committed to building a community of strong, healthy families who protect [...]
They often work for a news conglomerate such as CNN, AOL, Hearst, Tribune or Gannett. More and more, they independently broadcast, promote and criticize within their chosen themes, industries or topics, interacting and following through blogs, feeds and Twitter posts.
It doesn’t matter who they represent or how they operate: online journalists who report [...]
In today’s business world, SEO – or search engine optimization – is certainly a hot topic. Business owners know it’s important, but many don’t truly understand what it is, how to set realistic expectations, and how to measure the results. Here are the top things every business owner should know about SEO before engaging [...]
In this digital age, how do you create a website that speaks to your visitors’ needs, encourages conversation, showcases your capabilities, tells your company story and leaves a lasting impression? Those were the many questions The Pita Group considered when developing our new website.
Pita Marketing Intern Matthew Le sat down with [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
